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Phil recently returned from an extensive book tour to promote "Turn Up the Heat" Highlights from the 12 city tour include appearances on "Good Morning America" with Kim Delaney, and on "The Best Damn Sports Show Period," as well as magazine and newspaper coverage ranging from the San Diego Tribune to the Palisadian Post. Phil is continuing his book tour with local appearances at Barnes and Noble stores and an upcoming seminar at the Learning Annex |
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Save 15% when using the PFC Continuity Program! Free Internet shipping on all of PFC's pharmeceutical grade vitamins and minerals!
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Performance Fitness
Concepts announces their
partnership with City of Hope |
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Phil recently spoke at the Inner Circle Luncheon, and was recently named to their Board of Governors. Performance Fitness Concepts is donating a percentage of proceeds for anyone affiliated with City of Hope who starts their program. Additionally PFC is developing other programs with City of Hope to enhance their joint partnership.
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Weight-Loss programs
Tax-Deductible
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IRS rules that people diagnosed as obese can claim fees as medical expenses if they meet income standards |
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| People diagnosed as obese will be able to claim a tax deduction
for the cost of weight-loss programs associated with treating the
disease, the IRS said. Tax experts said those seeking to use the deduction
still will have to meet the income standards for claiming a medical
deduction-meaning that not all taxpayers being treated for obesity
will be able to qualify for the break.
Under the ruling, enrollment and monthly fees in weight-loss programs are deductible as medical expenses when the programs are being used to treat obesity. The ruling comes four months after the U.S. surgeon general called obesity a national epidemic, affecting roughly 34% of adults and 14% of children. A taxpayer who has been diagnosed with obesity can deduct the cost of the "diagnosis, cure, mitigation, treatment or prevention" of the disease. That should cover formal weight-loss programs like Weight Watchers (and Performance Fitness Concepts). Getting a doctors diagnosis is important because the ruling does not allow the tax deduction for cosmetic reasons. The ruling excludes the deduction for the purchase of diet related food. The cost of weight-loss treatments may be added to other medical expenses. For more information please ask your tax advisor for details. |
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Common MYTHS
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Each month, the staff at Performance Fitness Concepts will address a common myth regarding weight loss.
MYTH #1: All Metabolisms Are Created Equal
The great majority of diet books operate as if this were true; however,
all metabolisms are NOT created equal. There are three basic
and very different metabolic types - Fat and Protein efficient,
Carbohydrate Efficient; and the dual metabolism. Identifying your
metabolic type and eating accordingly will decrease unwanted scale
weight, increase your energy level and improve your health and well being. Understanding
your metabolism is the cornerstone for a successful weight management
program.
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The Fat and Protein efficient makes up about 74% of the population and should eat 50% Protein, 25% Fat; and 25% carbohydrate.
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The Carbohydrate efficient comprises about 23% of the population. Ideally this type should consume 20% Protein, 12% fat, and 68% carbohydrates.
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The people who are dual metabolism metabolize fats, proteins and carbohydrates with equal ease and their daily intake should be one third of each group.
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How Lean Are You?
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Did you know that the fitness staff at Performance Fitness Concepts can test your body composition? They are trained to measure your body composition and thereby determine your body fat percentage, lean body mass and your ideal overall weight. Weighing yourself on a traditional scale does not identify what percentage of your weight is fat, muscle or water and it is important to know these measurements in order to set your goals and track your progress over time. Don't waist your time tracking your body weight, let our staff measure your body composition to find out your individual best weight that is right for you and your lifestyle. |
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Meet the New Staff
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As PFC continues
to grow and expand their commitment to total well-being, they are
adding to their staff! Here are profiles of two of PFC's newest
staff members.
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| CHERI A. LYNN- Training Director | |
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Cheri Lynn comes to Performance Fitness Concepts with a diverse
background in personal training and business. As a certified master
trainer, she has trained fitness instructors and certified trainers
in unique science-based weight training protocols, effectively designed
to reduce injuries and enhance the performance of elite athletes. In her personal training practice, Cheri integrates these methods with other disciplines to create individualized programs that enhance the strength, appearance and physical function of any level athlete, whether your sport of choice involves amateur competitions, sofa surfing, or providing taxi service for various household members. Cheri has also guest lectured at numerous anti-aging seminars in Canada and the US on the health benefits of exercise and nutrition. |
| NICOLLE WARNER- Staff Nutritionist | |
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Nicolle is a new member of the nutritionist staff at Performance Fitness Concepts. Nicolle earned her undergraduate degree in Nutritional Science at California Polytechnic State University, San Luis Obispo. She went on to earn her Master’s Degree in Nutrition at California State University, Northridge where she graduated with honors. Nicolle has finished her Dietetic Internship to become a Registered Dietitian, which was completed at UCLA and Cedars-Sinai Medical Center. Nicolle has experience working with all age groups and disease types including, diabetes, cardiovascular disease, cancer, gastrointestinal disorders, obesity and HIV/AIDS. As a member of the American Dietetic Association and Sports, Cardiovascular and Wellness Nutritionists, Nicolle has a strong interest in helping individuals achieve their goals by teaching the importance of incorporating healthy eating habits and exercise into one’s lifestyle. She is married, lives in Pacific Palisades, California and loves to hike any chance she gets. |
| Homepage: http://www.pfcnutrition.com |
Turn Up The Heat: http://www.turnuptheheat.com |
Web Store: http://store.pfcnutrition.com |
For more information about Performance Fitness Concepts or the Web Store, please send and email to info@pfcnutrition.com
For more information about our new book, Turn Up The Heat, please send an email to info@turnuptheheat.com
To Subscribe to our newsletter please send an email to news@turnuptheheat.com with "subscribe" in the subject line.
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Performance Fitness Concepts
1510 Andalusia Avenue
Venice, CA 90291
310.392.4080